The mineral enamel is made of, back on the brush.
A fluoride-free hydroxyapatite toothpaste with xylitol and wild mint. No SLS, no peroxide, no parabens. Every ingredient printed on the box. 3.5 oz.
Built to run as a system.

Longevity Copper Tongue Cleaner

Oil Pulling — Mint

Unscented Tallow Deodorant Stick
Why this toothpaste.
Enamel's own mineral
Hydroxyapatite makes up most of tooth enamel. Brushing returns it, rather than substituting fluoride.
Polish, not bleach
Surface stain from coffee, tea and red wine lifts away. No peroxide, and no going past your natural shade.
No sulfate foam
Sodium cocoyl isethionate does the cleaning, so there is no SLS.
A list you can read
Seventeen ingredients, printed in full on the box, in order.
Straight answers.
Who is this for?+
Does it whiten?+
What's not in it?+
What if it doesn't work for me?+
The dose is the claim.
What's on the label is in the formula. No proprietary blend, no fairy-dusting, no rounding down. What the research used is what we use.
Real people, real results
Used, proven, and optimized by real people before it ever launches.
Made to be lived with
Quiet, durable, and easy to bring into a daily routine — the practice, not the novelty.
Verified reviews
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Verify your batch.
Every batch is independently tested — and every certificate is on record. Enter the batch number from your label and we'll send the certificate of analysis.
Early access
Production runs are small and made to order. Order early and you're first in line for each new formulation, with a direct line to the team.
No promotions. No spam. First access only.
